Client Testimonials
“Red Bull required some specialist support to help create a social media presence for its prominent junior motorsport programmes and appointed Curva Grande for the task.
“Led by Alex Hocking, his vast experience in high-level motorsport communications, particularly with Red Bull associated projects, meant we were able to build a social media platform from scratch and quickly elevate it to high standards.
“His impressive team of people at Curva Grande are easy to work with,
hard-working, creative and ooze a passion for motorsport.“
Travis Krause
Marketing Activations Manager,
Formula 1 and Circuit, Red Bull GmbH
“Alex Hocking is a subject matter expert in PR. Due to his leadership we shaped the Shell Motorsport PR approach and activation from being good to the very best. He is very well connected in Formula One and the motorsport media landscape and is ruthless in looking for opportunities to add value to the business.
“Alex also has exceptional relationship management skills, but what I love most about Alex is his ability to think out of the box, creating big ideas and challenging the current approaches.
“He delivered far above my expectation and I congratulate the company who has the pleasure for working with Alex in the future. We from Shell wish him all the best for his next assignment and we are very thankful for his great contribution and leadership which he brought into our PR approach.“
Kai-Uwe Witterstein
Global Sponsorship Manager, Shell
“Alex played a significant role in raising ExxonMobil’s profile in Formula One. He did a great job encouraging our marketing and technical teams to activate more media activity around our innovative partnerships with
Red Bull Racing and Honda. Alex’s enthusiasm and dedication to his job has helped deliver some fantastic media results for ExxonMobil and ensured we became part of the media conversation throughout the entire season.
“He is incredibly well connected with international media and Formula One stakeholders which has been crucial to delivering the high level of
exposure achieved.
“Alex also delivered a fantastic media programme for us at the 24 Hours
of Le Mans, working alongside our partners Toyota, Porsche and Corvette, showing his excellent PR ability across other parts of our business. Alex certainly made a considerable difference to our global motorsport programmes and I would like to thank him for his great work.“
David Tsurusaki
Global Motorsport Technology Manager,
ExxonMobil
“Alex is one of the most proactive PR people in Formula One. He is very creative and able to find different and clever ways to communicate key messages for his client which makes it engaging for the drivers he
works with.
“The most important thing for the driver is that events run smoothly and it has always been good to know that whenever we attend an event managed by Alex it will be super organised.
“The media tell me they really enjoy working with Alex and he has delivered some outstanding events and media coverage for his client. This makes him a perfect candidate for any sponsor, team or driver to work with.“
Britta Roeske
PR Manager, Sebastian Vettel
“I worked very closely with Alex in Formula One and as a result of his hard work and innovative thinking we were able to create some of the best features in the history of Sky Sports F1.
“In an environment which is always challenging, particularly with the very restrictive regulations set by OFCOM with regards to linear broadcasts, Alex was not only extremely understanding but a very good go-between in the communication process between very demanding stakeholders.
“The events that we created together included multi-series features that included Martin Brundle and Kimi Raikkonen but also the excellent but challenging Monaco quiz, multi-purposed for different territories and shown on digital as well as linear platforms. He is a terrific event manager and someone I hope to work with in the future.“
Martin Turner
Head of F1, Sky Europe
“Alex is one of the leading PR people in Formula One. He is very approachable, understands what the media need, is easy to work with, ruthlessly efficient and has impeccable organisational skills.
“It is a pleasure working with him and I believe he would add tremendous value to any F1 team or sponsor.”
Lawrence Barretto
F1 Correspondent & Presenter
“I have worked very closely with Alex for two years on various Shell
PR projects with Scuderia Ferrari in Formula One.
“He is a hugely motivated, dedicated, objective driven individual who always works with a positive attitude to achieve the targets of the company he is representing. He is a welcome addition to any F1 PR team.“
Alberto Revelli
Head of Sponsorship, Scuderia Ferrari
“It was an absolute pleasure working with Alex. He is very strategic in his approach to delivering media coverage and features and is very focused on the ROO and ROI. He is creative, and not afraid to take risks.
“Alex took us out of our comfort zone and repeatedly delivered excellent results. He was also instrumental in helping to advise and guide Shell’s local markets hosting F1 races and elevating the level of media events delivered by these markets. I would not hesitate to recommend Alex for a PR role.“
Annie Kennedy
Shell Strategic Partnership Manager