Red Bull Junior Team
Brief
Create a social media presence for the Red Bull Junior Team, focused on its star drivers. Launch the project with a brand new Instagram page, growing its audience organically to help promote the Red Bull brand globally.
Activation
Curva Grande launched the official Red Bull Junior Team Instagram page together with a medium-term strategy to populate the page with content and grow the audience naturally.
Our starting point was to build content around the race weekends, while transforming the page into a lifestyle channel focused on the Red Bull athletes in Super Formula, FIA F2 & FIA F3.
Result
With the season already under way, we got straight to work with generating content from all sources available.
The opening weeks saw eight race weekends reported with graphics, photos, videos and collaborations. Followed by trackside reporting and feature series content, attracting thousands of new followers each month.
Within only two months of launching, the @RedBullJuniorTeam had reached over 50,000 accounts worldwide.
