Red Bull MotoGP
Rookies Cup
Brief
Mange the official Red Bull MotoGP Rookies Cup social media pages, populating Instagram, Facebook & TikTok with the most engaging content from each race weekend, exposing the Red Bull brand around the world.
Activation
Curva Grande took the driving seat of the official pages only weeks before the season-opening race. We worked closely with all the relevant content creators to map out a plan to share the very best racing action from each race weekend.
Photos and graphics helped promote the race weekends and boost online TV audiences, but we chose to lead with awesome track action video as our focus. Helping to bring the pages to life and allow fans to enjoy some of the very best motorcycle action in the world, courtesy of Red Bull.
Result
More high energy content was brought to the official pages across Instagram, Facebook and TikTok, with a noticeable increase in followers and audience growth in only the first four races of the season.
